I Want to Grow up & Be Like…

Here I reflect on how fame aspiration has shifted from traditional celebrity to the allure of social media influencing, where young people identify more with content creators than movie stars, with 57% now aiming to become influencers.

What Role Do You Play?

This article reflects on my practical understanding of group dynamics gained from experiences in sports, running a radio station, and working on film sets.

A World Working Together

Reflecting on my ambivert nature and the challenges of finding a voice in group settings, often feeling overshadowed despite having valuable ideas.

Mark Ambor

Here I highlight a rebranding idea for indie pop artist Mark Ambor by creating a cohesive visual identity through posters, social media graphics, and event materials.

Typography

Here we explore how fonts are powerful tools that shape emotions and brand identities, moving beyond being mere design afterthoughts.

Sammy Sweets

Rebranding project for Sammy Sweets, an online bakery preparing to grow from a hobby into a full business.

My Perfect App

I explore the process of designing an app that addresses the challenges faced by generation z, such as decision fatigue, financial stress, and the desire for meaningful connections.

Decisions, Decisions

Details from the second day of a design sprint, focusing on narrowing ideas and building team consensus through activities like “The Art Museum” and “Heat Map Voting.”

User Friendly

Highlighting the significance of usability testing using flow charts and user stories to ensure the app's functionality aligns with the planned target market. 

Off the Wall

Vans began in 1966 as a brand for Southern California skateboarders and has since grown by expertly targeting and adapting to new trends and diverse subcultures like surfers, snowboarders, and BMX riders.

Promotion

Emphasizing tailoring content to each platform's strengths such as using LinkedIn polls to engage professionals, Instagram's visual appeal for before-and-after cast photos, and Twitter's concise format for quick updates.

That’s That Me

Diving into Dunkin's marketing strategies, highlighting their effective use of social media trends, collaborations, and relatable content to engage a broad audience.